Realtor Wisdom


Real estate as a vehicle for personal growth
Rev Real Estate School


Hi Friend,

Welcome to Realtor Wisdom. The idea is simple: receive a (very) short email with distilled wisdom for real estate agents.


Wisdom For Agents

One

The most misleading term in real estate? Lead generation. Lead gen is about capturing interest when someone needs an agent.

But by the time they need an agent, they’ve already chosen one.

Lead generators are too late.

A better way to think about new business? Friend development. Friend development is about growing your social circle.

Those with a large social circle always have deals.

Two

Everyone knows what works. Few do it after it stops being exciting.

You know what to do. You just need to keep doing it despite boredom and frustration.

The mind loves novelty, but your business loves consistency.

Three

The single most important rule in real estate: Be valuable.


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Tim Ferriss
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10:16 PM • Jan 27, 2026
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Michael Montgomery

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Michael Montgomery - Rev Real Estate School

We help real estate agents grow by leveraging their sphere of influence. We focus on growing, nurturing and providing a world-class experience to clients, with a focus on our personal networks.

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